Online gambling 2019: biggest trends and prospects

As for land-based gambling facilities, they tried to catch up with world trends and apply the most innovate approach. Casinos in Spain already use devices that can recognize visitors by their faces. Las-Vegas fights thieves with robots. Intelligent machines are used to help those who lost their cars in the parking lot.But hold on! 2019 is preparing even more exciting news for the gaming industry. Again cutting edge technologies will strongly affect the market; however, there’ll be other important drivers of the industry.

Transition from PCs to Android and iOS-gadgets

Back in 2017, an organization with a self-explanatory title Statistica carried out social research among more than 10 000 pollees. This research revealed that 9% of the respondents use their smartphones/tablets for regular visits to online casinos or bookmaker’s web sites.

In 2018 almost every respected gambling brand published its own statistics report. According to these reports, almost half of all online casino visitors use their mobile gadgets. It’s expected that in 2019 the number of mobile casino users will only increase.

Modern mobile devices provide their users with seamless access to broadband Internet. What’s more, they are often equipped with a big screen so that it becomes easier for users to follow the game. Mobile phones/tablets support all games’ formats, allow to use sign-up and deposit bonuses, give access to cashback, bonus program and also help carry out deposits/withdrawals.

It’s now becoming very common for Internet casino brands to issue their own software - apps for mobile devices. There’ll definitely become more internet casinos which ignore such services as Google Play and App Store. Without any software, online casinos might want to adapt their official web sites for iOS and Android platforms.

Multi-language Live-casino and AI

Knowledge-based technologies are going to become another trend in 2019. This might include voice recognition software or lists of recommended slots based on neural network technologies.Live-casino has become another hot trend among the online gambling community. The number of search queries like ‘live-casino’ can speak volumes about the popularity scale.

Live-dealer games are taking over the market and becoming a sufficient source of income for online casinos. That is why gambling brands are paying more attention to this sphere.

The development of Live-casino sector is going to follow several directions:

• advances in games’ interfaces;
• development of the Live-collection diversity;
• multi-language versions.

Improvements in this direction are expected to attract new players and thus increase casinos’ income. NetEnt along with Medialive is one of the leaders in Live-sector.

Interactive gambling

2019 has already been marked with interactive video slots. These slots have shades of classic online games: sophisticated storyline, realistic graphics, and sound effects. What’s so attractive about them? Many users admit they enjoy detailed plots, missions, and locations.

Microgaming, NetEnt and Blueprint Gaming are already taking interactive games very seriously. Microgaming has just released such blockbuster as Max Damage. NetEnt introduced its new release Steamtower while Blueprint Gaming carried out Mars Attacks! project.

2019 is becoming the year of free games and web sites that can show off the biggest collection of demo-versions.

Users are getting bored with primitive slots with one spin button and simple settings. They are searching for more sophisticated options.

Blockchain

2019 is also becoming a favorable year for new online brands that accept different cryptocurrencies. Most companies' CEOs see blockchain as a promising trend and try to apply it to their business expansion. Both casino users and software providers put faith in cryptocurrencies thanks to their transparency, high transaction speed, small fees, and anonymity. Some internet casinos already offer virtual money as one of their account currencies.

Even though the Bitcoin exchange rate fell by almost $ 17 000, online gambling officials still see it as a powerful tool. Bitcoin can be used not only online but offline as well. Virtual money can also be exchanged for chips or used for roulette, slots and etc.

Legalization of gambling business, focus on personal data protection

2018 was marked with a landmark event in the casino industry. Sweden’s government officially canceled its monopolist policy on gambling. By the end of 2018, 28 casino brands achieved the state license as gambling operators. These companies were GVC Holdings along Betsson as well as some other popular brands.

Starting from 2019 Belarus joined the process of liberalization: Internet casinos can now get their official status. Similar initiatives were introduced in Pennsylvania and Buenos Aires. Japan and Brazil are currently deciding on the legalization of online gambling. Canada long ago became gambling-friendly. You can find many online casinos that accept CAD. The most common benefit for the government is bigger income. This is one of the strongest arguments for politicians and economists.

The growing number of public authorities admit the idea of legal gambling. Meanwhile, they propose stricter standards for data protection. Personal information has to be encrypted while the operation of gambling brands needs to be regulated. Land-based casinos are forced to equip their halls with expensive cameras or other devices to prevent fraudulent actions. Government officials tend to think that this is a necessary measure for guests’ security. Some countries are already planning to implement fingerprint and biometric checking devices for authorization.

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